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This book shows you how to get customers to love your brand. Loyalty is considered to be critically important to growth, profitability and sustainability. It has received much attention by practitioners and managers. However, some important variables about the different types of loyalty have remained unclear. While businesses look towards adapting various strategies to

Title : Getting customers to love your brand: The Impact of business orientations on customer loyalty
Author : Osman Khan
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 07, 2021

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