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Whetherprofessional or amateur, sports businesses must develop their brand and imageto meet the expectations of a diverse environment, consisting of fans,sponsors, and other stakeholders. The value and instruments of market researchcan provide the required resources for sports businesses to realize theirplans.In Market Research in the Sports Industry,Jasenko Ljubica and

Title : Market Research Methods in the Sports Industry
Author : Neven Šerić
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 07, 2021

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